Readers keep asking, “Daniel, when are going to comment on the recent McDonald’s sandwich patent application?” (1, 2) Well, I hate to say it folks, maybe never. I only tip my hat to true innovations—those deemed patentable by the supreme beings at the U.S. Patent and Trademark Office (the McDonald’s applications haven’t been approved yet). They know who’s been naughty, who’s been nice and who deserves a fourteen year limited monopoly.
Like this beauty, the Cucumber Sandwich!
Unlike McDonald’s who needed a committee of three to come up with their painfully-smothered-in-a-special-sauce-of-legalese “Method and Apparatus for Making a Sandwich,” the Cucumber Sandwich needed just one man, a knife, and a cucumber.
I prefer to celebrate the little guy. McDonald’s knows that even bad press is good press. All the attention they’ve received for their “meat and/or cheese filling” in a “bread cavity” has given them yet another reason to roll around in their pit of plastic balls filled with money at the McExecutive PlayPlace.
I prefer to feature Alexander Stenzel of Pacific Palisades, CA, whose only English-language Google result appears to be in relation to this elegantly crafted raw food masterpiece. I salute Alexander and his unprecented use of a cucumber: It’s simple, it’s elegant, and it’s fashion model-friendly. Mr. Stenzel, you deserve a break today.